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4 tools we recommend
Square Appointments
What it does for you: Online booking and payments. Square Assistant (AI) can help write your automated appointment messages.
Price: Free plan available; paid plans add more
Good for: Online booking, reminder texts, taking cards
What owners say: 4.5/5 from 263 reviews on Capterra
Why we picked it: Has a real free plan, and reviewers call it simple and reliable.
Watch out for: Better tools need a paid plan, and some long-time users say the price keeps creeping up.
GlossGenius
What it does for you: Booking, payments, and a website for beauty pros, with built-in AI tools.
Price: Standard $28/month ($24/month billed annually); free trial
Good for: Solo stylists, rebooking, deposits
What owners say: 4.8/5 from 350 reviews on Capterra
Why we picked it: Top-rated and easy for solo stylists and small salons.
Watch out for: Reviewers mention price and plan changes. Check what your plan includes before you pick one.
Vagaro
What it does for you: Booking and salon software. Its AI assistant, Vera, helps with marketing and filling empty slots.
Price: $30/month for one calendar ($23.99/month for the first 6 months), +$10 per extra calendar; month to month
Good for: Filling gaps in the book, marketing emails
What owners say: 4.7/5 from about 3,680 reviews on Capterra
Why we picked it: Thousands of good reviews, and you can cancel anytime.
Watch out for: Reviewers complain about add-on costs, confusing payment fees, and some glitches. Fees you've already paid aren't refunded.
Fresha
What it does for you: Booking and payments for salons and barbers, with an AI Concierge feature.
Price: Independent plan $19.95/month; 7-day trial
Good for: Online booking, reminders, client forms
What owners say: 4.8/5 from 1,448 reviews on Capterra
Why we picked it: Low monthly price and very well rated for easy booking.
Watch out for: There's a 20% fee on new clients who find you through Fresha's marketplace, and texts can cost extra. Read the fee page.
Try these first (free)
- No-show reminder text
- A week of Facebook posts
- Answer the same questions once
- Reply to Google reviews in 60 seconds
We only list tools that real owners rate well (about 4 stars or better on Capterra or G2, with plenty of reviews) and that show their prices. Prices and ratings were checked in October 2026 and can change, so look again before you sign up. We don't get paid by any of these companies, and these aren't affiliate links. Never type private customer info into AI tools. Read what not to type into AI.